Measuring your intranet through analytics is a crucial part of your internet’s overall effectiveness and success.
According to research, 90% of intranets fail due to them being poorly managed and through businesses ignoring their intranet analytics.
Therefore, it is crucial that you understand your intranet’s analytics so that you can create a productive work environment and improve your company’s internal performance.
In this blog post, we will show you how the Mercury analytics feature can be used to improve your organisation, including a list of key metrics that you can use to better understand your company’s internal performance.
This blog post will cover;
● What intranet analytics are
● Why you should measure intranet effectiveness
● How to measure intranet effectiveness
● 7 Key intranet metrics
What are intranet analytics?
Intranet analytics are information resulting from the systematic analysis of data or statistics.
They’re a set of metrics that can be used to measure the effectiveness of your intranet and pinpoint areas for improvement.
Mercury intranet analytics allows you to identify key performance indicators (KPI’s) which can be used by your company to make smart and informed business decisions regarding projects and the future of your organisation.
Why should you measure your intranets effectiveness?
You should measure your intranets effectiveness through analytics so that you can gain an insight into what’s working and what isn’t. As Peter Ducker said ‘if you can’t measure it, you can’t improve it’.
If you’re not tracking and measuring the effectiveness of your intranet, how can you optimise its performance?
The Mercury analytics feature has been developed with effectiveness in mind, and can help assist you with understanding your intranets performance.
Since 2017 our analytics product has been shining a light into the darkest corners of our customers’ intranets, providing them with important insights into data which has helped them improve their intranets level of efficiency.
But knowing which intranet metrics you need to monitor can often be a challenge.
In the following section, we have made a list of the key intranet metrics you need to know in order to make your intranet a long-lasting success.
6 key intranet metrics everyone should know
Collecting intranet data may seem like a simple task, but knowing which data plays an important role in determining your intranet’s success can often be a challenge.
The list below contains 6 key intranet metrics that you need to know in order to measure your intranet’s effectiveness.
1) User Activity
User activity monitoring enables intranet admins to track and collect data on employee actions and behaviour when using your organisation’s intranet.
Implementing activity tracking allows companies to be more efficient in tracking user intranet activities and can be used to ensure that information and resources are being utilised efficiently.
User activity is central to our Mercury analytics feature and includes:
● Number of page views
● Interaction with the navigation features
● News consumption
● Search usage
● Social interaction (likes, shares, etc.)
● Accessing of documents & other resources
2) User Journey
A user journey is a series of steps which represent how a user interacts with your intranet.
Being able to map or show the steps that a user makes within your platform can help you better understand user behaviour and the decision making process.
Understanding how users are interacting with your intranet can help you form decisions regarding the taxonomy of your intranet and how it can be developed to support the user decision making process and the interface they will need to accomplish their tasks.
Mercury analytics can help you to understand the navigation and the page visits made by users in a single session which provides analysis of the click events across the App Bar, Mega Menu, Content Pages and Search.
3) News Consumption
News analysis lets the owners of the communications function understand the reach (the number of people who have seen your content) of the news that they’re creating.
This is an important metric to know as it can make you aware of the optimal times to post your news content so that it stands the best chance of being seen by your audience.
Our analytics feature will show you the best place to disseminate news and provide insights into your campaigns performance.
When it comes to performance there are dozens of metrics that can be used to measure how your intranet pages are performing.
That’s why the Mercury analytics feature only focuses on the key performance indicators that can help you make informed decisions regarding the improvement of your intranets page performance.
The Mercury analytics feature will look at page load times across browsers and page types and will divide this by the locations that the pages are accessed from.
It will show issues across browser types and locations, which can help you create suitable pages and content for all your employees regardless of location and device.
A social focused intranet gives your employees more ways to communicate and collaborate.
Integrating social technology within your Mercury intranet allows for powerful search, multimedia creation and sharing capabilities which creates a more effective way of working.
By introducing social elements to your intranet you provide a modern alternative to the traditional legacy intranet which was often devoid of social components such as comments, profiles, and the ability for anyone to share digital content.
Our Mercury analytics feature will provide key social metrics which can help you identify areas for campaign improvements.
Documents are often the primary source of information for your employees to carry out their roles effectively.
If your employees cannot easily and quickly find information they are going to waste time searching for them and then reproducing that content, leading to multiple copies of information which are then separate entities with their own separate update lifecycles.
With our Mercury analytics feature you can track what documents are being found and opened.
Document analytics lets the owners of the documents understand who is finding and reading their documents. This is an important metric to know as it can make you aware of the optimal times to post your news content so that it stands the best chance of being seen by your audience.
As a further extension to our Mercury Analytics offering, we also provide our docCentrum product which provides document owners with the ability to task staff with optional and mandatory reads of important company information. The tasks are fully tracked and reported on, providing you with an audit trail of who has completed their tasks and who hasn’t and provides an overview of company standards compliance.
Ready to adopt your new Analytics Dashboards?
We hope you enjoyed learning how analytics can measure the effectiveness of your intranet. We strongly believe that our Mercury intranet and analytics feature would be a very valuable asset to your business.
Get in touch with us to speak to a friendly member of our team.