Privacy Policy

Privacy is important at Intelligent Decisioning. We understand the significance of safeguarding your personal data and are committed to respecting and preserving your privacy when you visit our website, (referred to as “our site”). Rest assured, we only collect and utilise personal data in ways outlined in this Privacy Policy and in accordance with legal obligations and your rights. 

It’s vital to read this Privacy Policy thoroughly and ensure comprehension. Your acceptance of this Privacy Policy is implied upon your initial use of our site. If you do not agree with its terms, kindly refrain from using our site.  

Who we are

Our website address is:

Scope of the policy

This Privacy Policy exclusively pertains to your usage of our site and any submission of your details to facilitate demonstrations or provide information about our solutions. While our site may contain links to third-party websites, please note that we have no control over their data collection, storage, or usage practices. We encourage you to review the privacy policies of such websites before disclosing any data. 

Understanding personal data

Personal data encompasses information that identifies you, ranging from obvious details like name and contact information to less apparent identifiers like electronic location data. 

Data collection

Depending on your interaction with our site, we may gather various categories of personal data, including: 

  1. Identification data: such as name, address, contact email, telephone number, and job title. 
  1. Technology data: including IP address, web browser details, operating system, and URLs. 
  1. Marketing and Communications data: encompassing your preferences regarding marketing communications. 

Utilisation of personal data

In adherence to GDPR guidelines, we process personal data based on lawful grounds, including contractual necessity, consent, or legitimate business interests. Your data may be used for purposes like service provision, communication of policy changes, analytics for site enhancement, and dissemination of information and offers. 

Data retention

We retain personal data only as long as necessary, with a maximum period of 2 years from your last interaction if initiated during a sales process. Legal obligations may also necessitate data retention. 

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Storage and transfer of personal data

We prioritise secure data handling and refrain from transferring personal data to countries lacking GDPR adequacy decisions. However, third-party involvement might require data transfer to such countries, with adequate safeguards in place.

Data sharing

Your personal data is shared only when legally mandated. 


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comments.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Control over personal data

In addition to GDPR rights, you have options to manage your personal data, including opting out of direct marketing and utilising preference services. Please note that restricting cookie usage may affect site accessibility. 

Rights under GDPR

You possess various rights under GDPR, including access to personal data, rectification, erasure, objection, and data portability. Feel free to contact us for further assistance or to exercise your rights. 

Contact information

Any queries or concerns about privacy on this website should be sent by email to or addressed to the Data Protection Officer, Intelligent Decisioning Ltd, Pure Offices, Lake View Drive, Sherwood Park, Nottingham, NG15 0DT 

Contact Information

Any queries or concerns about privacy on this website should be sent by email to or addressed to the Data Protection Officer, Intelligent Decisioning Ltd, Pure Offices, Lake View Drive, Sherwood Park, Nottingham, NG15 0DT 

Policy Updates

We may amend this Privacy Policy as necessary, with material changes promptly communicated and posted on our site. Your continued use of our site post-update indicates acceptance of the revised terms. 

Your data accuracy is crucial, so please inform us of any changes.